Ready to create high converting pricing guide on your Showit website?
Creating a pricing guide directly on your Showit website gives you the power to easily update information any time you experience a price increase or your overall business experience changes! This means you want to avoid, at all costs, creating a pricing guide for your creative business on a PDF!
Think about it this way, by creating your pricing guide on a PDF you are providing a potential client with a hard copy of information that can potentially become outdated (when you raise your prices!). Imagine that you’ve increased your prices and a potential client is in possession of that PDF. They come back to you later down the road and you are now faced with having an awkward conversation about your recent price increase and telling them that the information they possess is no longer valid.
My biggest recommendation is to create a pricing guide on your Showit website via a hidden page
By creating a hidden page on your Showit website that is not accessible by your main navigation, you are leading your potential client through your brand and towards working with you! Anyone landing on this page will always be provided with the most up-to-date information. In order to access the information on your hidden page, your potential clients will need to perform an action that dictates they are ready to be lead there. This can be included on another page of your website that is more easily accessible. You’ll want to present a small ‘ask’ of your potential clients. Such as asking them to enter their email or asking them to click a strategically placed button. This affirms, in the mind of your potential clients that they are consciously taking a step towards working with you.
Want to create a high converting pricing guide on your Showit website? It’s essential that you include these 8 components:
- Opening statement
- Offerings (process/approach)
- The value you add
- Brief background
- What to Expect
Your potential clients have affirmed that they are looking for your pricing by taking an action that led them to your hidden pricing guide, now what? Where do they go from here? Here is a great way you can lead them into taking that next big step! Include a link to your calendar, or your embedded calendar, on your Showit website, for them to schedule a call!
Linking or embedding your calendar on your Showit website for your potential clients to book a call with you after they are in possession of your pricing guide is an easy next step to take for an already hot lead! It’s also the first step in your overall client experience. You want to make this process as seamless and easy as possible. Setup an automated system that will produce a link to the call upon booking, as well as follow-up email reminders leading up to the day of the call. This eliminates the back of forth that comes with asking a potential client to fill out a contact form or sending you a direct email! I talk more about the importance of these steps in your overall sales process in this post!