Legal considerations when branding your business

You’re working on branding your business. Maybe your business is new or maybe you’ve been in the thick of it for some time. There are some things you may not have thought of when it comes to starting or rebranding your business. I want to share a few legal considerations when branding your business.


Your business name

If you’re in the process of determining your business name or possibly changing your business name, be sure you’ve taken the necessary steps to ensure the name is available to you. This includes social media handles, domain names and browsing the internet to see if there are other businesses with similar names.

In addition to securing the name in those places, it’s important to connect with an attorney to secure your business name legally, such as applying for a trademark. Paige Hulse Law has a great blog post about trademark ownership.

Legal Contracts

You’d be surprised at how many legal contracts are necessary to run a business. Did you know that it’s required by law in the United States to have a privacy policy on your website if you’re collecting any personal data on your site visitors? Personal data includes tracking via Google Analytics, tools like Hotjar, or simple contact forms to collect leads.

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Additional legal considerations when branding your business

In addition to privacy policies, the following contracts are recommended:

Website Terms and Conditions (an agreement between you and your website visitors), a client contract agreement, a second shooter agreement (if you’re a photographer), model release forms, collaboration agreements, cancellation agreements, hiring contracts and so much more! Again, all of these are available from The Creative Law Shop! Use code THEKATECOLLECTIVE10 will earn you 10% off your entire order!

Are you ready to start rebranding?

If you’ve done your due diligence with setting up your business to be legally sound, I think you’re ready to start the process that’s a lot more fun – brand design! Let’s create a handcrafted brand identity that demonstrates your trustworthiness, credibility and expertise! Get in touch and let’s start creating something beautiful!

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