An incredible new brand and Showit website is launching today over in San Antonio! One of my repeat clients (more of a dear friend) is establishing roots in her new home and growing her photography business. It was the perfect time for this photographer brand and website redesign!
Anna Kay Photography is a San Antonio based wedding and lifestyle photographer whose husband recently retired from the military. This means Texas is now home to her & her family permanently! With so many beautiful, fun couples to photograph and fellow photographers to educate and mentor Anna was ready for a brand that showcased who she really is and what’s most important in her business.
On her new website, you’ll find beautiful content in imagery and copy by the talented Salted Pages. You’ll discover stock photography for sale in her shop – both for wedding professionals and gorgeous travel photography that will look great in the home! Head to the blog and uncover amazing tips & tricks, galleries & valuable educational content for photographers.
Brand Inspiration
With the delicate and romantic feeling of a photograph captured on film, we aimed to craft inspiration from images that were soft, yet bright at the same time. Anna’s custom color palette is both romantic and inviting. Most important to this project was timelessness and simplicity. Anna needed a brand that was not a trend, but truly a reflection of her business values & style: traditional.
Some favorite pages from this Showit website design
Anna’s home page is full of so many beautiful images, copy that connects and lets you know just what to expect and where to go next on the site. What I love most about this first page of the site is that it really provides an experience. It leads visitors from home directly where they need to go next.
The Investment page is chalk full of so much valuable information without giving away details on all available packages. By painting a picture of the experience and providing a starting price point we are not eliminating the likelihood of getting that person to completing the contact form – we are increasing that chance! Hello conversion rates!!
I included in the design a sales landing page to allow Anna easy access to promoting products or services she may offer. Some examples might be future courses, mentor sessions, or mini holiday sessions. Sales pages are a great way to increase conversion for a specific product or service by outlining it more in-depth. Having this template available to her will save so much time when creating these unique offerings.
Are you ready to increase your brand’s recognition and gain more website conversions? I focus on Photographer brand and website design. Contact me to get started with a FREE consultation!
